“We needed a strong writer who could sift through content to pull out what was newsworthy and do their own research to enhance our story ideas and grab media attention. Crystal excelled at this task. It’s also important to note that Crystal wrote story ideas for us during a time when the pandemic was still altering the way people thought about – and wrote about – travel. We needed a writer that could be nimble and speak to the moment. Crystal’s unique perspective, concise writing, and impeccable research ensured our story ideas were accurate while also captivating the attention of our target media audience.”

— Kristen Bonilla, Public Relations Manager at Visit California

“As a new restaurant, we were looking for a PR firm that would not only value and listen to our needs but become another member of our team. We had worked with Crystal on indirect projects in the past and always admired her determination, organization, responsiveness, and overall work ethic. When we decided to sign on with Crystal, we explained our goal of being known outside of our loyal direct community and she listened. She made sure a broader spectrum saw us and media coverage was secured within a month of working with her. In a short amount of time Crystal became a valuable and tenacious team member proving to us the definition of a team; when you succeed we all succeed.”

— Nancy Gresik, Co-Owner of The Arbour in Pasadena, CA

“Crystal Williams is one of the hardest working PR professionals I have had the privilege to work with. Her commitment to excellence exceeded all of our expectations. Saying she is organized and has high attention to detail would be an understatement - Crystal pursues goals with a tenacious spirit and is passionate about her craft. She developed and executed a comprehensive public relations strategy which has helped us to elevate our brand and brought high-profile national and regional media attention to our destination. She has built a strong rapport with media contacts and holds herself and others to higher standards.”

— Christine Susa, Director of Marketing & Communications at Pasadena Convention & Visitors Bureau

“I had the pleasure of working with Crystal on the Universal Studios Hollywood (USH) Publicity team. During her tenure, she led the PR strategy for USH at one of the biggest travel trade shows, the U.S. Travel Association's IPW. Her media relationships with top-tier International and travel press helped the theme park garner worldwide attention for the opening of "The Wizarding World of Harry Potter" and other attraction launches, including "The Walking Dead" and its premiere seasonal event, "Halloween Horror Nights." As colleagues, Crystal continually impressed me with her PR / marketing knowledge, straightforward approach, and problem-solving skills. Crystal comes with over a decade of experience working across major entertainment and tourism brands. She is definitely the smart, savvy and well-rounded publicity professional that you'd want representing your business.”

— Gail Moscoso, Director of Publicity at Peacock