About

Matter of Fact is a Los Angeles-based boutique communications agency.

Founded on the principle that not all PR is good PR, we help emerging and established brands elevate their reach with tailored written communications reflective of their short and long-term goals. As a result, we cut through oversaturated markets to help tell client stories with timely messaging across global platforms.

Built on two decades of experience, MoF specializes in adaptable media relations, copywriting, corporate and brand communications, and copy editing for clients in the tourism, entertainment, hospitality and restaurant industries.

At the end of the day, it comes down to delivering the most impactful results for our clients, while sparking joy along the way.

 Her Story

Crystal is the Founding Principal and Chief “Foodie” Officer of Matter of Fact, a communications consulting agency with clients in the tourism, restaurant and entertainment industries. As a versatile leader, Crystal services clients with experience specific to their short and long-term needs, while paying close attention to timely and actionable goals.

She has worked with companies such as NBCUniversal, Warner Bros., Discovery Channel, Hasbro, Sony Pictures Television, Universal Studios Hollywood, Visit Pasadena, STARZ and Visit California, among others to explore marketable ideas across print and digital platforms.

Before founding Matter of Fact, Crystal successfully oversaw strategy development and global media relations for U.S. destinations and fine-dining restaurants.