The Arbour Pasadena

Executive Chef Ian Gresik along with his wife, Nancy Gresik, founded The Arbour as a California-inspired restaurant that serves seasonal ingredients with a contemporary take on modern classics, all while showcasing the skill behind each dish. Upon opening in 2017, the farm-to-table restaurant quickly became one of Pasadena’s most notable fine-dining establishments, claiming the highest honors on several "Best of" lists by food reporters. 

Having worked with the Gresik's on prior projects, Crystal was familiar with the media's positive response to The Arbour's unique architectural landscape, seasonal menu, word of mouth marketing and ability to host hundreds of patrons nightly. Agreeing that the restaurant was capable of reaching a larger audience—national media coverage and customers from neighboring communities—Matter of Fact was signed on to bring their goals to fruition.

Understanding The Arbour's existing perception among food writers, MoF conducted a brand assessment to locate areas of improvement that would shed light on ways to elevate the restaurant in the food, travel and lifestyle industries. Next came the development of a strategic media campaign to share Chef Ian Gresik's culinary journey combined with meticulous media outreach to regional and national publications, including content creators. Knowing the usefulness of social media, MoF also created a social media plan structured around the restaurant's California-inspired cuisine, partnership with local farmers and the state's best wineries.

Over the course of their time together, MoF produced results-driven coverage in local, national, and international media outlets including Los Angeles Times, Eater LA, Delta Sky Magazine, USA Today's 10Best, Canadian Travel Press, Travel Courier and TravelPulse, among others.